Almost every business, no matter the size, dreams of making it big one day. But when it comes to business success, it goes without saying that the big-end of town didn’t stumble across it by chance.
The big players in any industry – brands such as Apple, Coke or Nike – generally weren’t overnight successes. It took years of planning, commitment and hard work from many people, and probably a dose or two of good luck.
While every successful brand generally has a unique set of attributes that also helps it achieve success, there are a number of key disciplines big companies have that any sized business can adopt to aid growth.