Australia accounts for only 0.3% of the world’s population, so it’s not surprising that many businesses in Australia embrace the opportunity to engage with offshore markets.
The China market in particular is complex, often challenging, and has the potential to be very lucrative if you understand it and establish the supporting networks to enable success. As Australia’s largest trading partner (in terms of both exports and imports), China accounts for over $194 million in annual Aussie trade.
Market opportunity can be significant for Australian businesses of all sizes seeking to export their products and services to China.
Indeed, according to a recent study by the China Commerce Ministry, Chinese demand for foreign goods is only expected to increase over the coming years. Cosmetics, watches, glasses, baby products, food, cars and jewellry are among the goods in very high demand.