CareFactor is a platform for innovators of all descriptions to develop unique solutions to aged care industry challenges.

Presented by Bentleys, CareFactor is an accelerated program of growth and learning with access to mentors, community and networks in aged care, technology, marketing, investors and capital raising. CareFactor provides skills, resources and support for aged care start-ups, entrepreneurs and intrapreneurs. Supported by sponsors like ACSA, Austrade, Westpac, Paynters, SprintVC, Redchip, Advancer, OQCE and Brisbane Marketing, CareFactor has been developed to rapidly scale ideas nationally and internationally.

CareFactor Pitch Day 2019

Congratulations hayylo for winning CareFactor Pitch Day 2019! Gregory Satur and Simon Heaysman delivered an outstanding pitch that discussed how their customer experience platform will help aged care teams communicate and collaborate.

We look forward to seeing how this team will change the aged-care industry with their intelligent solutions of connecting customers and care services. Greg and Simon will also soon be off to Singapore to visit Austrade’s Landing Pad, as part of their prize!

We congratulate all of our teams for their presentations, and their effort throughout the past 12 weeks. We look forward to continuing to support them in their future endeavours, and cannot wait to see the positive mark they make in Australia’s aged care sector.

CareFactor Pitch Day awards:

  • CareFactor Pitch Finalist 2019 sponsored by Austrade: Greg Satur and Simon Heaysman from hayylo
  • CareFactor People’s Choice Pitch Award sponsored by Xero: Phill Forostenko from Beartrap
  • Trademark package sponsored by Redchip Lawyers: Greg Satur and Simon Heaysman from hayylo

Thank you to our CareFactor Teams: hayylo, Moovosity,, RiskTeq, Beartrap Senior, BoostNQ, Comunify, Fase3, EchoCare, and Raise the Bar.

Thank you to our sponsors: RedchipPayntersAustralia UnlimitedQueensland Chief EntrepreneurAdvancerSprint VenturesAged & Community Services Australia and Westpac.

Register your interest for CareFactor 2020

About the program

*Please note, applications have now closed.

In 2019, CareFactor ran over 12 weeks from September to December. Our teams for 2019 were: Beartrap, Cogniant, Comunify, hayylo, Moovosity, NQIQ, Project – Echo, Riskteq, Raise the Bar, and Thirdphase Steps. The program consisted of a 3 Day Masterclass, an 8 Week Mentoring Course, and a Pitch Day.

3 Day Masterclass (completed in September)

For three intensive days, the teams workshopped with business mentors, industry speakers and aged care providers to grow their business and customer acquisition skills. The workshops, expert presentations and mentoring covered topics including:

  • Aged care industry
  • Entrepreneurship & commercialisation
  • Finance & investment-ready
  • Costing & budgeting
  • Built environment & infrastructure strategy
8 Week Goal-Oriented Mentoring Course

Over 8 weeks, the teams met with mentors to help them tap into real-world experience and solve pain points as they progressed. The sessions focused on goal planning and achievement, growth guidance and pitch preparation. Mentors were led by CareFactor’s Entrepreneur-in-Residence, Llew Jury, Founder and Director of Advancer. The mentoring sessions helped teams scale their business quickly, covering off on investments, going global, digital marketing, raising capital and team building. Find out more information about the mentoring program here.

Pitch Day (held in December)

Each team pitched their idea to a panel of investors and/or buyers, receiving constructive feedback and possible offers of investment. The panel chose hayylo as the winning team, and they will experience a short-term residency at Austrade’s Singapore Landing Pad. This incredible prize will expose the team to doing business in the ASEAN market, and help the team build international market connections.

Who is CareFactor for?

  • Entrepreneurs and start-ups
  • Innovators and ‘intrapreneurs’ within aged care (or other) organisations
  • Researchers or university students

What do participants get?

Every part of the program has been tailored to help you commercialise your idea.

  • Intensive Learning – Hands-on workshops with market-leading tools teaching you how to commercialise.
  • Structured Program – Focused program based on proven recipes for putting innovation into practice, delivered by experts.
  • Best-in-class Mentors – Guided engagement with expert mentors and industry stakeholders.
  • Exclusive Networking – Access to a unique network of industry experts and mentors, as well as an opportunity to pitch to investors.
  • Subsidised Participation – Participants will receive up to $10,000 of in-kind value over the 12 weeks.

Value for aged care service providers:

Aged care organisations are encouraged to submit in-house teams with an idea or project.

  • Commercialise your Innovation Agenda – Use CareFactor to grow and meet your organisation’s strategic innovation goals.
  • Support your Intrapreneurs – Strengthen your innovation culture by supporting in-house entrepreneurs to apply entrepreneurial tools and methods.

Value for the research and innovation community:

  • Clear to-market path – Fast-track the route from laboratory to industry with a focused commercialisation program.
  • Industry Engagement – Opportunity to engage and form partnerships with key industry stakeholders, investors and buyers

Frequently asked questions

Read here

Contact us

Please contact us at if you would like to find out more.

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