Presented by Bentleys, CareFactor is an accelerated program of growth and learning with access to mentors, community and networks in aged care, technology, marketing, investors and capital raising. CareFactor provides skills, resources and support for aged care start-ups, entrepreneurs and intrapreneurs.

Supported by major sponsor Telstra Health along with program sponsors – ACSA (Aged & Community Services Australia), Paynters, SprintVC, Redchip and Westpac, and program partners AWS, CRC Longevity, Global Centre for Modern Ageing, the Office of the Queensland Chief Entrepreneur and Austrade  – CareFactor has been developed to rapidly scale ideas nationally and internationally.


About the Program        CareFactor 2019 Testimonials        Who is CareFactor for?

CareFactor Pitch Day

Register now for online event

After launching in November 2020, CareFactor is crescendoing towards its upcoming Pitch Day finale where ten teams will pitch their innovations to judges, investors, and the wider aged care community in an online industry event.

The teams include universities translating research, entrepreneurs focused on the aged care sector, and an intrapreneurial ‘spin-out’ of a large aged care provider.

While the pre-COVID 2019 Pitch Day was held face-to-face, this year’s event will run online – alongside the ITAC Virtual Summit.

You are invited to be a part of the audience at this FREE and unique industry event. Seats are limited – so book now via the button below.

Date: Tuesday 23 March, 2021
Time: 2.30PM – 4.30PM AEDT
Location: Online
Price: Free

Want to know what to expect at Pitch Day?

While the pre-COVID 2019 Pitch Day was held face-to-face, this highlights reel will provide you with a feel for what the Pitch Day includes. This year’s event will run online – alongside the ITAC Virtual Summit – so we are expecting a diverse audience!

Don’t miss this event – register now below! Follow us on LinkedIn for more updates.


We're excited to introduce this year's teams!

Hear from CareFactor teams ahead of Pitch Day

About the Program

CareFactor is a purpose-built program to foster innovators of all descriptions to develop unique solutions to aged care industry challenges. Following the success of the 2019 cohort, CareFactor run again over 2020 and 2021. Applications are currently closed.

3 Day Masterclass

9, 10, 11 November 2020

The Masterclass provided three days of intensive learning and rapid development, including expert presentations, innovation workshops and our flagship “speed pitching” session with aged care providers. Topics included:

  • aged care industry
  • entrepreneurship & commercialisation
  • finance & investment-ready
  • costing & budgeting
  • marketing and communications
  • human resources and hiring

Who is CareFactor for?

  • Entrepreneurs and start-ups
  • Innovators and ‘intrapreneurs’ within aged care (or other) organisations
  • Researchers or university students


8 Week Mentoring Course

November 2020 – February 2021

Over two four-week intensive courses (November 2020 and February 2021), teams are engaging with the Entrepreneur-in-Residence for weekly check-ins. Sessions are focused on goal planning and achievement, growth guidance and pitch preparation. In addition, exclusive weekly themed content is shared with the cohort (including industry-specific webinars).

Why participate?

Every part of the program has been tailored to help you commercialise your idea.

  • Intensive Learning – Hands-on workshops with market-leading tools teaching you how to commercialise.
  • Structured Program – Based on proven recipes for putting innovation into practice, delivered by experts.
  • Best-in-class Mentors – Guided engagement with expert mentors and industry stakeholders.
  • Exclusive Networking – Access to industry experts and mentors, as well as an opportunity to pitch to investors.
  • Subsidised Participation – Participants will receive up to $10,000 of in-kind value over the 12 weeks

Pitch Day

March 2021

All teams will be given the opportunity to pitch their project or start-up to an audience of customers, investors, buyers and the broader innovation ecosystem.

CareFactor 2019 Testimonials

  • CareFactor Pitch Finalist 2019 sponsored by Austrade: Greg Satur and Simon Heaysman from hayylo
  • CareFactor People’s Choice Pitch Award sponsored by Xero: Phill Forostenko from Beartrap
  • Trademark package sponsored by Redchip Lawyers: Greg Satur and Simon Heaysman from hayylo

Thank you and congratulations to all of our  2019 CareFactor Teams: hayylo, Moovosity,, RiskTeq, Beartrap, BoostNQ, Comunify, Fase3, EchoCare, and Raise the Bar.

Thank you also to our 2019 sponsors: RedchipPayntersAustralia UnlimitedQueensland Chief EntrepreneurAdvancerSprint VenturesAged & Community Services Australia and Westpac.

2019 CareFactor Gallery


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