I’m passionate about collaborating with the Bentleys team and our clients to acheive growth.

 

Jo is the Marketing and Business Development Manager for Bentleys Queensland. She has more than 20 years’ experience in marketing communication roles in the professional services, education and property management sectors.

Jo’s expertise covers all aspects of marketing communications and business development, including professional writing and editing, content marketing, internal communications, branding and advertising, digital strategy, website and social media management.

Her experience includes a range of cross-industry marketing and business development campaigns and activities.  Jo is hands-on in all facets of marketing management – from conception and development to execution and monitoring.

Jo works closely with the team and clients of Bentleys to deliver significant value-add to the firm’s business and strategic advisory services. She oversees the development of targeted communications for a wide range of audiences, prepares tenders and proposals for key business opportunities and contributes to client outcomes such as project reports and industry analysis.

Jo’s experience includes:

  • Researched and prepared over 300 tenders and proposals for key business opportunities – including successful submissions for federal, state and local government preferred supplier panels. The firm’s position on these panels has resulted in multiple revenue-generating projects with government departments and agencies.
  • Spearheaded the Bentleys Australia New Zealand digital strategy and website redevelopment. This involved oversight of the writing, editing and uploading of all online content for launch and the design of metrics and evaluation reporting to track performance.
  • Led the delivery of a joint initiative with Brisbane Marketing – the MktReady Incubator. This capability development program for food and beverage operators in South East Queensland required the development of various elements of the program including marketing communications, presentations and collateral.

I like that Bentleys offers a holistic range of services. The team continues to exceed our expectations.

Not-for-Profit Client Queensland

Qualifications/Professional Memberships/ Appointments

  • eLearning Advisor Training: (Swinburne University)
  • Postgraduate Units: Professional Communication
  • Graduate Diploma in Business Administration
  • Bachelor of Business (Marketing/Advertising)
  • Member – ICON (Professional Services Marketing Network)
  • Placement Supervisor, QUT Internship Project
  • Mentor, UQ Career Mentoring Program

Specialist Areas

Jo has specialist expertise in the following areas

Resources and examples of our work

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Learn more about Jo on her LinkedIn Profile