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Contact Advisor
  • Level 9, 123 Albert Street Brisbane QLD 4000

Jo Adams / Manager, Business Development and Marketing, Brisbane

+61 7 3222 9777
+61 7 3221 9250
Bentleys Queensland
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Jo is the Business Development Manager for Bentleys. She joined Bentleys in 2008 following over 12 years’ experience in marketing roles in the property management and education sectors.
Jo’s expertise covers all aspects of marketing management and business development, including internal and external market analysis, marketing planning, communications and branding, digital strategy, tenders and proposals, channel management, budgeting and measurement. 
Her experience includes a range of cross-industry marketing and business development campaigns and activities.  Jo is hands on in all facets of marketing management – from conception and development, to execution and monitoring.
Jo works closely with the team and clients of Bentleys to deliver significant value add to the firm’s business and strategic advisory services – in particular she oversees the development of targeted communications and materials for a wide range of audiences, and contributes to client service deliverables such as project reports, strategy development and industry analysis.
Specialist Skills
  • Strategic marketing planning and execution
  • Brand development and management
  • Business objective setting and measurement
  • Stakeholder management and liaison
  • Specialist communications
  • Online communications and digital strategy
  • Business development
  • Event management
  • Sponsorship management
  • Staff training and mentoring

Major Projects:
  • Preparation of tenders and proposals for key business opportunities.  Submission development includes client need identification, crafting of key messages, team and firm profiling and rewriting and editing of technical information.
  • Development of marketing and business development strategies for core growth sectors, including activities and tactics that profile the firm’s key strengths, resonate with clients and prospects and engage fellow team members.
  • Currently leading Bentleys’ national network in the development of a digital strategy and website. This project involves extensive stakeholder management in addition to digital strategy expertise.
  • Management of strategic partnerships and sponsorships including extensive stakeholder management, execution of sponsorship agreements and evaluation & monitoring.

  • Graduate Diploma in Business Administration
  • Bachelor of Business (Marketing/Advertising)

Professional Memberships

  • Member of the Australasian Professional Services Marketing Association (APSMA)

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